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Launching a new Team partner

As we head into our 4th year as the QRILL Pet Mushing Team, we are excited to launch a new sponsor and partner. With us this year we now have Ultimate Nordic, a sports accessories wholesaler focusing on the brands Stanley, Ledlenser, Buff and Brusletto.

Our new partner 

Brusletto & Co AS was established in 1896 by Rognald Brusletto. Today, Brusletto & Co produces finer sports and outdoor knives, axes and accessories. The knives are an important tool whether you are going hiking, hunting, fishing or mushing. Their knives are designed and manufactured for use, and the Norwegian made knives have a lifetime guarantee. On 1 January 2019, Brusletto & Co became part of the Dalema Group after being taken over by Ultimate Nordic. Ultimate Nordic is a leading player in the import and distribution of brands for the sports and leisure industry.

SCO_05.01.2202597Photo: Yngve Ask

We look forward to working with these athletes in the years to come. We are very excited to have them onboard as ambassadors for our brands. Mushing is a sport where you really get to push both yourself and your equipment to its limits under very harsh conditions. We believe these mushers will be great resources on product testing and development, so that we can ensure only the best for our customers. 

Pål Feiring - Product and Category manager Own Brands


SCO_05.01.2202823-1Photo: Yngve Ask


A New Season Ahead

With the launch of a new sponsor we are more than excited to head into a new season, with all that comes with it. After two years with canceled and downscaled events, we are happy to be back to a seemingly normal racing season. We can't wait to follow our 4 athletes and their teams on the trails through the Norwegian forrest or into the Alaskan wilderness. 

Find out which races our teams will participate in this year

Existing Partners

About QRILL Pet 

QRILL Pet is a product of Aker BioMarine made only of whole Antarctic krill. The functional marine ingredient delivers phospholipid omega-3s, marine proteins, choline and the antioxidant astaxanthin. The unique nutritional advantage of Antarctic krill is the superior bioavailability of its omega-3s. Comparison studies have shown that omega-3s from QRILL Pet are more effective in increasing omega-3 levels in dogs.

About Appetitt 

Appetitt is a Norwegian super premium dog and cat food brand owned by Felleskjøpet AgriAppetitt is produced with only high-quality ingredients where a majority of the ingredients are sourced from Norway. Each selection of Appetitt has been developed with major research and care. The content of energy, protein, fat, minerals and vitamins in the various types are optimized and cover the different needs for every dog size.

About Non-Stop Dogwear

Non-Stop was founded in Norway in 2009. Today, Non-Stop dogwear develops, designs and sells high-quality dog equipment worldwide. Currently you can find their products in over 1,000 stores in 22 countries. Non-Stop strives to make the best dog equipment. The company has been a long time player in the sport of dog mushing, not only supplying equipment for dogs, but also producing unique jackets for the athletes.


Follow our teams during Femundløpet 2022