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Finnmarksløpet 2019 - Sled Dog Dora
Our Story

The Beginning 

Sled dogs are special animals that need a special diet, designed to cover their nutritional needs. With this in mind, QRILL Pet set out on a journey to investigate the sport of dog mushing. The brand had a fantastic kick-off with pilot sponsorships with professional dog mushers Sigrid Ekran, Thomas Wærner and Joar Ulsom, helping to improve their dogs’ overall endurance and well-being. After an inspiring collaboration and promising results on research, creative minds started to widen the horizon and the vision drastically expanded.

We decided to take the sponsorship to a whole new level and partnered with the best industry players in dog food and gear, to bring together the world's first professional long-distance sled dog team. Our aim is to thrive research further to improve the health and well-being of sled dogs and mushers while building the professional aspect of the sport and reaching more awareness globally.

Follow our journey
Dallas Seavey's dog Finnmark
What a fantastic first season


Our desire for the first racing season was to come together as a team and explore our opportunities on this new path. However, the season had more in store than we could have ever expected.

Our course of success started with Thomas Wærner  winning the 650km Femund race, while Team Vinterdans and Team Lyrek showcased their top performance. But this was only the beginning. In March, young-talented musher Hanna Lyrek won the FL-500 class at the Finnmark race and became Norwegian Champion in long-distance dog sledding. While we were celebrating Hanna's win, the next good news came from the FL-1200 Finnmark race, where Thomas Wærner crossed the finish line first, way ahead of his competition. This makes him one of few mushers to ever win both of Europe's toughest long distance races in the same year.

Marit gained a top place at the Finnmark race and Dallas Seavey showed his real commitment to his dog team and left the race early, putting their health and well-being first. While across the pond, 2018 Iditarod champion Joar Leifseth Ulsom gave us a thrilling Iditarod race, where he finished second, with only 12 minutes behind this year's winner.

We couldn't have dreamt of a more successful first season as a team. After such a first season, we are excited to see what the next season has in store?

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Finnmarksløpet  QRILL Pet Mushing Team
The launch


We launched the QRILL Pet Mushing Team in late 2018, with a mission to become the best long distance dog sled team in the world. Being the first ever long distance dog sled team, we set off on an unknown and exciting journey with some of the best mushing teams and industry players. We believe with this incredible sport and our inspiring mushers we will be able to really drive innovation, improve dogs’ health and promote the sport. The QRILL Pet Mushing Team's ambitions are as broad as the winter landscapes the team races across.

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Special Thanks to our


QRILL Pet Logo

QRILL Pet is a product of Aker BioMarine made only of whole Antarctic krill. The functional marine ingredient delivers phospholipid omega-3s, marine proteins, choline and the antioxidant astaxanthin. The unique nutritional advantage of Antarctic krill is the superior bioavailability of its omega-3s. The omega-3s in QRILL Pet are mostly bound to phospholipids, which differentiates them from some traditional marine omega-3 sources. Comparison studies have shown that omega-3s from QRILL Pet are more effective in increasing omega-3 levels in dogs.

QRILL Pet wants to take the mushing sponsorship to the next level and thrive further research to improve the health and well-being of sled dogs, while building the sport and reaching more awareness globally. Your dog can also take advantage of this unique functional ingredient. Look for dog food brands with the "Powered by QRILL Pet” logo on the packaging or brand websites. 

Appetitt - Norwegian Premium Food logo

Appetitt is a Norwegian super premium dog and cat food brand owned by Felleskjøpet Agri. Appetitt is produced with only high-quality ingredients where a majority of the ingredients are sourced from Norway. The most popular selections contain a high inclusion of QRILL Pet, a superior source of omega-3s for pets.

Each selection of Appetitt has been developed with major research and care. The content of energy, protein, fat, minerals and vitamins in the various types are optimized and cover the different needs for every dog size. With Appetitt every dog will always get a feed adapted to their needs. Having a deep understanding of the nutritional needs of dogs, Appetitt has developed a special formulation for sled dogs to cover the needs of these unique athletes and is one of the leading brands among dog mushers and other dog sports in Norway today.

Non-stop Dog Wear Logo

Non-stop was founded in Norway in 2009. Today, Non-stop dog wear develops, designs and sells high-quality dog equipment worldwide. Currently you can find their products in over 1,000 stores in 22 countries. Non-stop strives to make the best dog equipment. The company has been a long time player in the sport of dog mushing, not only supplying equipment for dogs, but also producing unique jackets for the athletes.

Our team benefits from these high-quality harnesses, socks, dogs jackets and their Non-stop polar clothing line for the mushers. One of the mushers favourite is the "Jakka", a down-filled jacket with boxwall construction, which keeps them warm even at the most extreme environments and is equipped with the small little details that all musher love.  

Consisting of a young team the company has a "can do" attitude and is a perfect partner to bring the sport of dog mushing forward.



Focusing on race-winning performance, along with making a positive contribution to a unique and challenging endurance sport, Team QRILL Pet is more than ‘just’ a team.